My Background

Hi, I’m Vasilena Georgieva, a New Media Design student driven by the intersection of data, design, and strategic storytelling.​

 

Over time, I’ve developed my analytical skills through my time at FI analytics as a UX Designer, working on credit card and quick loan products  - designing and optimizing user journeys by leveraging data insights to improve engagement and conversion, and understand how people interact with products to optimize based on real behavior.

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Additionally, I’ve worked on projects like the Ancient Plovdiv UX/UI redesign, where I focused on making cultural content more engaging and easy to navigate for the municipality in the oldest city in Europe.

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I also served as Marketing Lead for Karriarum, one of the largest career fairs in Sweden, where I planned and designed campaigns,  improving outreach, enagement, and popularity.

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Furthermore, I have singlehandedly developed the design, WIX establishment, SEO, and social media presence for a flower shop, making them the first result on the SERP in their respective field.

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With a high school background in computer graphics and hands-on experience in design and printing, I bring both creativity and practical problem-solving to every project. I’m motivated by designing digital experiences that are useful, drive a businesses' growth, and are genuinely enjoyable to see.

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Outside of my work and studies, I enjoy drawing, painting, and travelling with my image on the right taken on a recent trip to Bruges.