Hi, I'm Vasilena Georgieva!
I'm a UX/UI designer dedicated to creating impactful, user-focused digital experiences that drive measurable conversions. By aligning design with business objectives, I strive to create solutions that support both a business' growth and effectively eliminate users' frustrations.
Explore some of my projects.
Here are a few selected projects that showcase my UX process, problem-solving approach, and design decisions from start to finish.
Voyager App
Voyager is a mobile app for booking bus and train tickets that aims to solve international traveler issues and frustrations.
ICT4D Project
This project focused on improving the desktop experience of ICT4D to make it more effective for academic collaboration.
Ancient Plovdiv
UX/UI transformation
This UX/UI transformation emphasizes aligning business goals with user needs and focuses on brand cohesiveness.
About Me
New Media Design
Bachelor's Degree
The New Media Design programme provides knowledge associated with the digital world of today and tomorrow.
It equips students with multidisciplinary skills in digital media, interaction design, business, marketing, and visual communication to create effective digital messages, products, and services that benefit both businesses and society.
Professional Experience
I specialize in combining data analytics with design - I’ve optimized user journeys and performance metrics for many financial services, turning insights into smarter interfaces. My UX/UI work on the Ancient Plovdiv project blends cultural storytelling with intuitive design, creating a memorable, visually appealing, and user-friendly experience. Additionally, I got a website I designed and established as the first result on the SERP for its relevant keywords
I also contributed as the Marketing Lead at Karriarum, where I helped grow our audience and drive engagement by +100%, compared to previous years.
